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2012 Ad Rates & Editorial Calendar
Rate Card #24 • Effective January 1, 2012


Click the cover to download .pdf version.

Advertising
Contact Kevin Kennedy @ 623-434-8959
Email: kevloraz@cox.net
Or Don Rankin @ 800-598-8083
Fax: 217-268-4815 Email: drankin@consolidated.net

ADVERTISING RATES

FOUR COLOR
Cover, 2, 3, 4......$2,400

  1X 3X 6X
2 Pg. Spread $4,720 $3,770 $2,856
Full Page 2,360 1,885 1,428
1/2 Page 1,803 1,434 1,083
1/3 Page 1,496 1,190 899
1/4 Page 1,189 945 714

BLACK & WHITE

  1X 3X 6X
2 Pg. Spread $2,692 $2,152 $1,722
Page 1,346 1,076 861
1/2 Page 980 786 626
1/3 Page 773 619 495
1/4 Page 614 491 393
1/6 Page 491 393 314
1/8 Page 393 307 245

Spot Color (2nd Color): 180 per color

AD SIZES

2-Page Spread
16 7/8 x 11 1/4
Page Bleed
8 5/8 x 11 1/8
Page
7 1/2 x 10
1/2Page Island
4 7/8 x 7 1/2
1/2 Page Horizontal
7 1/2 x 5
1/2 Page Vertical
3 1/2 x 10
1/3 Page Horizontal
4 1/2 x 4 7/8
1/3 Page Vertical
2 1/4 x 10
1/4 Page Horizontal
5 x 3 1/2
1/4 Page Vertical
3 1/2 x 5
1/6 Page
3 1/2 x 3 1/4
1/8 Page
2 1/4 x 2 1/2

MECHANICAL REQUIREMENTS

PUBLICATION SIZE:
Untrimmed (tabloid) is 8 1/2 ” x 11 ”
Trim size is 8 3/8 ” x 10 7/8 ”
Page live area is 7 1/2 ” x 10”

For assistance with spreads, bleeds, inserts and advertorials, please contact advertising staff.

ADVERTISING MATERIAL:
Ads are preferred on CD or by email and in the following formats: High Resolution PDF (Prefer PDF/X-1a-compliant) or a TIFF, JPEG, EPS.

Email: drankin@consolidated.net

Graphic Dept Email: rankinmag@consolidated.net

Up to 15 mg accepted via email. For larger files, call 800-598-8083 for FTP site coordinates, or other specific information.

All files must be labeled clearly as to company and content, i.e.: companyname.ad.logo (this is extremely important when sending more than one item on file).

HARD COPY PROOFS:
Ads submitted as electronic files require a hard copy proof along with the CD. Busline Magazine will not be responsible for mistakes in a printed ad if a hard copy is not submitted with the electronic file. Four-color ads must be submitted with a color proof (Iris print, 3M Rainbow print, Laser print) that reflects mechanical aspects of the ad.

GRAPHIC DESIGN SERVICES:
Rankin Publishing, Inc. is also happy to offer customers the services of our in-house graphic arts department.


BUSLINE WEBSITE
ADVERTISING RATES

@ www.buslinemag.com

  3 Months 6 Months 12 Months
Full Banner
468 x 60 pixels
$500/month $450/month $400/month
Half Banner
234 x 60 pixels
$300/month $250/month $200/month
Vertical Banner
120 x 240 pixels
$300/month $250/month $200/month
Button
120 x 90 pixels
$150/month $125/month $100/month
 

BUSLINE eNEWSLETTER
ADVERTISING RATES

Ads may also be placed on Busline's bi-monthly eNewsletter

  1 Time 3 Times 6 Times
Full Banner
468 x 60 pixels
$500/issue $450/issue $400/issue
Half Banner
234 x 60 pixels
$300/issue $250/issue $200/issue
Vertical Banner
120 x 240 pix
$300/issue $250/issue $200/issue
Button
120 x 90 pixels
$150/issue $125/issue $100/issue


 

 

JANUARY/FEBRUARY
United Motorcoach Association EXPO 2012
February 8-12, 2012 • Long Beach, CA

Vehicle Showcase:
Motorcoaches

Busline Buyers' Guide To
Seating & Fabrics

Busline Buyers' Guide To
Vehicle Lifts

Advertising closing: January 6, 2012
Materials: January 12, 2012

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

MARCH/APRIL
UMA Expo 2012
Post-Convention Issue

APTA Bus & Paratransit Conference
May 6-9, 2012 • Long Beach, CA

Vehicle Showcase:
Paratransit/
Shuttle Buses & Vans

Busline Buyers' Guide To
Insurance & Finance

Busline Buyers' Guide To
HVAC Systems

Advertising closing: March 2, 2012
Materials: March 9, 2012

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

MAY/JUNE
Community Transportation Expo 2012
May 20-25 • Baltimore, MD

Vehicle Showcase:
Alternative Fuels/
Hybrid Vehicles

Busline Buyers' Guide To
Software Systems

Busline Buyers' Guide To
Chassis & Suspensions

Advertising closing: April 15, 2012
Materials: April 22, 2012

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

JULY/AUGUST
Busline's Annual
Suppliers Directory
The Manufacturers & Suppliers
Resource Directory

Vehicle Showcase:
Small & Mid-Size Buses

Advertising closing: June 15, 2012
Materials: June 22, 2012

SEPTEMBER/OCTOBER
APTA Annual Meeting
September 30-October 3, 2012
Seattle, WA

BusCon Expo Special Emphasis

Busline Buyers' Guide To
Bus Shelters/Street Furniture

Busline Buyers' Guide To
Engines & Transmissions

Vehicle Showcase:
All Bus Showcase

Advertising Closing: August 17, 2012
Materials: August 24, 2012

SPECIAL SHOW ISSUE -
BONUS CIRCULATION

NOVEMBER/DECEMBER
CUTA 2012 Fall Conference
& Trans-Expo
November 10-14, 2012
Quebec City, Quebec

Vehicle Showcase:
Trolley Buses

Busline Buyers' Guide To
Maintenance &
Repair Facilities

Busline Buyers' Guide To
Flooring

Advertising Closing: October 26, 2012
Materials: November 2, 2012

 

 

Rankin Publishing Co., Inc. | 204 E. Main St., P.O. Box 130 | Arcola, Illinois 61910-0130, USA
(800) 598-8083 | (217) 268-4959 Fax: (217) 268-4815 | email: email: drankin@consolidated.net