
Click the cover to download .pdf version.
Advertising
Contact Kevin Kennedy @ 623-434-8959
Email: kevloraz@cox.net
Or Don Rankin @ 800-598-8083
Fax: 217-268-4815 Email: drankin@consolidated.net
ADVERTISING RATES
FOUR COLOR
Cover, 2, 3, 4......$2,400
| |
1X |
3X |
6X |
| 2 Pg. Spread |
$4,720 |
$3,770 |
$2,856 |
| Full Page |
2,360 |
1,885 |
1,428 |
| 1/2 Page |
1,803 |
1,434 |
1,083 |
| 1/3 Page |
1,496 |
1,190 |
899 |
| 1/4 Page |
1,189 |
945 |
714 |
BLACK & WHITE
| |
1X |
3X |
6X |
| 2 Pg. Spread |
$2,692 |
$2,152 |
$1,722 |
| Page |
1,346 |
1,076 |
861 |
| 1/2 Page |
980 |
786 |
626 |
| 1/3 Page |
773 |
619 |
495 |
| 1/4 Page |
614 |
491 |
393 |
| 1/6 Page |
491 |
393 |
314 |
| 1/8 Page |
393 |
307 |
245 |
Spot Color (2nd Color): 180 per color
AD SIZES
| 2-Page Spread |
16 7/8 x 11 1/4 |
| Page Bleed |
8 5/8 x 11 1/8 |
| Page |
7 1/2 x 10 |
| 1/2Page Island |
4 7/8 x 7 1/2 |
| 1/2 Page Horizontal |
7 1/2 x 5 |
| 1/2 Page Vertical |
3 1/2 x 10 |
| 1/3 Page Horizontal |
4 1/2 x 4 7/8 |
| 1/3 Page Vertical |
2 1/4 x 10 |
| 1/4 Page Horizontal |
5 x 3 1/2 |
| 1/4 Page Vertical |
3 1/2 x 5 |
| 1/6 Page |
3 1/2 x 3 1/4 |
| 1/8 Page |
2 1/4 x 2 1/2 |
MECHANICAL REQUIREMENTS
PUBLICATION SIZE:
Untrimmed (tabloid) is 8 1/2 ” x 11 ”
Trim size is 8 3/8 ” x 10 7/8 ”
Page live area is 7 1/2 ” x 10”
For assistance with spreads, bleeds, inserts and advertorials, please contact advertising staff.
ADVERTISING MATERIAL:
Ads are preferred on CD or by email and in the following formats: High Resolution PDF (Prefer PDF/X-1a-compliant) or a TIFF, JPEG, EPS.
Email: drankin@consolidated.net
Graphic Dept Email: rankinmag@consolidated.net
Up to 15 mg accepted via email. For larger files, call 800-598-8083 for FTP site coordinates, or other specific information.
All files must be labeled clearly as to company and content, i.e.: companyname.ad.logo (this is extremely important when sending more than one item on file).
HARD COPY PROOFS:
Ads submitted as electronic files require a hard copy proof along with the CD. Busline Magazine will not be responsible for mistakes in a printed ad if a hard copy is not submitted with the electronic file. Four-color ads must be submitted with a color proof (Iris print, 3M Rainbow print, Laser print) that reflects mechanical aspects of the ad.
GRAPHIC DESIGN SERVICES:
Rankin Publishing, Inc. is also happy to offer customers the services of our in-house graphic arts department.
BUSLINE WEBSITE
ADVERTISING RATES
@ www.buslinemag.com
| |
3 Months |
6 Months |
12 Months |
Full Banner
468 x 60 pixels |
$500/month |
$450/month |
$400/month |
Half Banner
234 x 60 pixels |
$300/month |
$250/month |
$200/month |
Vertical Banner
120 x 240 pixels |
$300/month |
$250/month |
$200/month |
Button
120 x 90 pixels |
$150/month |
$125/month |
$100/month |
| |
BUSLINE eNEWSLETTER
ADVERTISING RATES
Ads may also be placed on Busline's bi-monthly eNewsletter
| |
1 Time |
3 Times |
6 Times |
Full Banner
468 x 60 pixels |
$500/issue |
$450/issue |
$400/issue |
Half Banner
234 x 60 pixels |
$300/issue |
$250/issue |
$200/issue |
Vertical Banner
120 x 240 pix |
$300/issue |
$250/issue |
$200/issue |
Button
120 x 90 pixels |
$150/issue |
$125/issue |
$100/issue |

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JANUARY/FEBRUARY
United Motorcoach Association EXPO 2012
February 8-12, 2012 • Long Beach, CA
Vehicle Showcase:
Motorcoaches
Busline Buyers' Guide To
Seating & Fabrics
Busline Buyers' Guide To
Vehicle Lifts
Advertising closing: January 6, 2012
Materials: January 12, 2012
SPECIAL SHOW ISSUE -
BONUS CIRCULATION
MARCH/APRIL
UMA Expo 2012
Post-Convention Issue
APTA Bus & Paratransit Conference
May 6-9, 2012 • Long Beach, CA
Vehicle Showcase:
Paratransit/
Shuttle Buses & Vans
Busline Buyers' Guide To
Insurance & Finance
Busline Buyers' Guide To
HVAC Systems
Advertising closing: March 2, 2012
Materials: March 9, 2012
SPECIAL SHOW ISSUE -
BONUS CIRCULATION
MAY/JUNE
Community Transportation Expo 2012
May 20-25 • Baltimore, MD
Vehicle Showcase:
Alternative Fuels/
Hybrid Vehicles
Busline Buyers' Guide To
Software Systems
Busline Buyers' Guide To
Chassis & Suspensions
Advertising closing: April 15, 2012
Materials: April 22, 2012
SPECIAL SHOW ISSUE -
BONUS CIRCULATION
JULY/AUGUST
Busline's Annual
Suppliers Directory
The Manufacturers & Suppliers
Resource Directory
Vehicle Showcase:
Small & Mid-Size Buses
Advertising closing: June 15, 2012
Materials: June 22, 2012
SEPTEMBER/OCTOBER
APTA Annual Meeting
September 30-October 3, 2012
Seattle, WA
BusCon Expo Special Emphasis
Busline Buyers' Guide To
Bus Shelters/Street Furniture
Busline Buyers' Guide To
Engines & Transmissions
Vehicle Showcase:
All Bus Showcase
Advertising Closing: August 17, 2012
Materials: August 24, 2012
SPECIAL SHOW ISSUE -
BONUS CIRCULATION
NOVEMBER/DECEMBER
CUTA 2012 Fall Conference
& Trans-Expo
November 10-14, 2012
Quebec City, Quebec
Vehicle Showcase:
Trolley Buses
Busline Buyers' Guide To
Maintenance &
Repair Facilities
Busline Buyers' Guide To
Flooring
Advertising Closing: October 26, 2012
Materials: November 2, 2012
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